Why do we need to know where our readers come from? Don’t it is okay as long as we have readers? No… No… No… If you want to make money online, you need to know the majority readers of your website coming from. Because some advertising companies choose to advertise on certain country only. Especially, those local advertising company. They will only provide Ads on local country mostly.

Map Overlay

Take Make Money website for example… Most of the readers are from Malaysia. United States readers are the second largest and following by Singapore readers. Therefore, in order to make more money from this website. I need to have these 3 country advertising company Ads running. So that I can earn to the maximum.

Map Overlay Details

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Hmm… Do you know which pages of your website are read by your readers most? Which interesting topic will catch the readers’ heart? By studying Google Analytics’ top content listings, you can know which pages have the top hits.

Content Overview

Based on below picture, you can know that readers are interested with Advertlets. So what topic of Advertlets catches their eyes? Advertlets.com - Beware of this online advertising company and Advertlets - The slowest payment advertisement company in town. Both of the topics were hot. And it should be still hot because Advertlets is delaying in payment now too.

Top Content

Write topic that your reader like. Your website traffic will be more and more then.

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Keywords… Keywords will bring a lot of income if you have very good keywords on your website. What is the best part of keywords? It just normal keywords anyway, right? No No No… Keywords are very important. Therefore, I will show you how to keep track your website keywords here. And tell you the important of keywords in the near future.

Top keywords at Make Money website

Why are the keywords shown at my Google Analytics? These keywords are the words that people searched at search engines and clicked into your website. Therefore, Google Analytics will show them. The more keywords show in your Google Analytics mean more traffic from search engines to your website.

Detail keywords information

Not every pages of your website that consist of particular keywords will show at search engine. Some of them might show at the 1st page while some might show in 100th page. It is the knowledge of SEO. But that’s another story…

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Keep track of your traffic sources is another task that you must do. This will help you to get more information of your visitor. Google Analytics traffic sources overview consists of 3 major parts - Referring Sites, Direct Traffic and Search Engines. With this information, you can get the high level places of your visitors coming from.

Traffic sources overview

Referring Sites - other websites refer those visitors to your website.
Direct Traffic - those visitors come to your website directly.
Search Engines - the visitors come from search engines.

By looking on the high level information will not be enough. Go deep into the details when you have time. You can know which website that visitors come from. From which search engine or direct visit. Just look at below traffic details. You can find out that direct traffic is the top contributor. Following by Google search engine. Then entrecard.com website.

Details traffic information

I did not do a lot of marketing on this Make Money website. I only joined Entrecard.com for the moment. And I seldom leave comment with Make Money website too. Therefore, most of the traffic comes from Google search engine and Entrecard.com website.

Do keep track of your visitor whenever you do website marketing. By doing so, you will know which marketing method is the best for your website. Keep tracking…

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In order to use Google Analytics, you need to register an account first. Then create a website profile for it. Finally, you need to insert the tracking code into your website. There are 2 tracking codes currently - Legacy Tracking Code (urchin.js) and New Tracking Code (ga.js). Be sure to use the New Tracking Code (ga.js) because it can gain access to a wide range of exciting new features as they become available.

So where should I put it? You should put it into every webpage you want to track immediately before the </body> tag. Most of the websites use a footer template to display the bottom website layout. Just copy and paste the tracking code there.

Example, put the code right before </body>

<script type=“text/javascript”>
var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));
</script>
<script type=“text/javascript”>
var pageTracker = _gat._getTracker(”UA-xxxxxxx-x”);
pageTracker._initData();
pageTracker._trackPageview();
</script>
</body>
</html>

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